Privacy Policy

1. Introduction

AVS Holdings LLC d/b/a UnifiedBizTools ("UnifiedBizTools," "Company," "we," "us," or "our") provides websites, CRM setup, automations, follow-up systems, missed-call text-back, AI-assisted tools, and related subscription services for local businesses. This Privacy Policy explains how we collect, use, disclose, and protect personal information through our websites, checkout pages, forms, CRM systems, communications, and Services.

We are a California-based business and handle personal information in accordance with applicable privacy laws, including the California Consumer Privacy Act as amended where applicable.

2. Information We Collect

Information you provide directly:

• Name, business name, role, email address, phone number, and mailing address.
• Website URLs, service areas, industry, business details, support requests, and onboarding information.
• Customer, lead, appointment, pipeline, and communication data you provide or import into connected systems.
• Billing information and transaction details processed through Stripe or another payment processor.
• Messages, forms, call notes, recordings, reviews, files, and other content you choose to submit.

Information collected automatically:

• IP address, browser type, device information, operating system, approximate location, and referral source.
• Pages visited, clicks, form submissions, session activity, cookies, pixels, and analytics events.
• Session replay, heatmap, click, scroll, and website interaction data when Microsoft Clarity or similar analytics tools are enabled.
• Bot/spam protection signals processed by Cloudflare Turnstile when lead forms or checkout pages use Turnstile.
• Email, SMS, call, booking, and automation activity such as opens, clicks, replies, opt-outs, and delivery status.

Information from third-party services:

• CRM and account data from GoHighLevel or connected platforms.
• Payment status, subscription status, and billing events from Stripe or other processors.
• Analytics, advertising, communication, hosting, phone, email, domain, AI, and integration providers.

3. How We Use Information

We use information to:

• Provide, configure, maintain, secure, and improve the Services.
• Set up websites, CRM accounts, workflows, automations, calendars, forms, funnels, and communication tools.
• Process payments, manage trials, subscriptions, invoices, failed payments, cancellations, and account status.
• Communicate about onboarding, support, billing, account updates, product changes, and service notices.
• Send marketing or follow-up communications where permitted by law and applicable consent rules.
• Analyze performance, troubleshoot issues, prevent fraud, enforce terms, and comply with legal obligations.
• Use AI or automation tools to draft, summarize, classify, route, or assist with business operations where enabled.

4. Third-Party Services

We use third-party providers to deliver the Services. These providers may process information under their own terms, privacy policies, security practices, and data-processing rules.

5. Sharing of Information

We do not sell personal information. We may share information:

• With service providers and platform partners needed to deliver the Services.
• With your authorized users, team members, vendors, or integrations at your direction.
• To comply with law, legal process, regulatory requests, carrier rules, platform requirements, or tax obligations.
• To protect our rights, systems, users, customers, vendors, reputation, safety, and property.
• In connection with a merger, acquisition, financing, restructuring, or sale of business assets.

We do not sell SMS opt-in information. If we later use advertising or retargeting tools that are considered a "sale" or "sharing" under applicable privacy law, we will update this policy and provide any required opt-out mechanism.

6. Customer Data

Customers retain ownership of their business and customer data, subject to the Terms of Service and applicable law. We process customer data to provide, support, secure, and improve the Services. After cancellation or account closure, we may retain data for a limited period to support reactivation, export, billing, compliance, dispute resolution, fraud prevention, and legal obligations.

7. Data Retention

We retain personal information for as long as needed to provide the Services, maintain business records, comply with law, resolve disputes, enforce agreements, prevent abuse, and support legitimate business purposes. Account data may be deleted or disabled after cancellation, nonpayment, or termination subject to technical limitations, third-party platform rules, unpaid balances, and legal requirements.

8. Communications and Opt-Outs

We and our customers may use email, SMS, phone, voicemail, forms, chat, and other communication channels. Marketing communications may be subject to consent, opt-out, carrier, email, and platform rules. You may opt out of marketing emails using unsubscribe links where available or by contacting us. SMS opt-out instructions may include replying STOP.

If you opt in to receive text messages from UnifiedBizTools, we may use your phone number and messaging activity to send audit, demo, onboarding, support, billing, and service-related messages. Message frequency varies. Message and data rates may apply. See our SMS Terms.

9. Cookies and Tracking

Our websites and connected pages may use cookies, pixels, local storage, analytics tools, and similar technologies to operate the site, remember preferences, measure performance, improve marketing, and understand usage. You can control cookies through your browser settings, though disabling cookies may affect functionality.

Microsoft Clarity and similar tools may use cookies and identifiers to help us understand how visitors interact with our websites and proof pages. These tools may generate heatmaps and session recordings. We aim to mask sensitive fields and avoid intentionally collecting sensitive personal information through session replay. If required by applicable law or regional rules, consent controls may be used before analytics cookies or session recording tools are activated.

We may use Cloudflare Turnstile to protect forms from spam, bots, and automated abuse. Turnstile may process technical information needed to verify a visitor or browser session and provide the challenge service.

10. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. California Privacy Rights

California residents may have rights to request access to, correction of, deletion of, or information about certain personal information, subject to applicable exceptions. To make a privacy request, email info@unifiedbiztools.com with the subject line "Privacy Request." We may need to verify your identity before responding.

Depending on how a service is configured, categories of personal information collected may include identifiers, commercial information, internet or electronic network activity, geolocation approximations, professional or employment-related information, and inferences from website or service activity. We use these categories for the purposes described above and retain them only as long as reasonably needed for services, billing, compliance, security, dispute resolution, and legitimate business purposes.

12. Children's Privacy

The Services are intended for businesses and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us so we can take appropriate action.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes may be communicated by website notice, email, platform notice, or other reasonable method. Continued use of the Services after changes take effect means you accept the updated policy.

14. Contact Us

For privacy-related questions or requests, contact us at: